The "handmade" has its roots in craftsmanship.
In the traditional way of making handmade objects as artisans have done all their lives.
And this time the expression "all of life" has a real value because since the human being created the first civilization, a few millennia ago the specialization of work led to the emergence of the first craftsmen.
In a process that only reverts in the last 200 years with the appearance of mass production of industrial cutting that put in check the craft, to the point of taking it almost to disappear.
The "handmade" emerges as an alternative to chain production, which from the nineteenth century, with the appearance of large industries, had increasingly taken over the production until cornering what was done by hand.
The result of industrial work, almost by definition, is a little unpersonal work, without soul, we could say.
This depersonalization is attacked by the "handmade" movement, which is closely linked not only to the fact of making the object by hand, but to a way of life that respects the way of working and thinking of artisans.
It is a commitment to know-how, to the way of working of craftsmen, to the fact that the final product respects the environment, that the work is done by people who know their trade and who want to offer a quality product to the client , in a personal desire to excel.
The handmade is a refuge of traditional and ancestral techniques that survive in the craftsmen who carry out these trades.
The "handmade" is fashionable, it is worth asking: Why?
Years ago it was hard to imagine that the new generations would prefer the countryside to the city or the workshop to the office.
And is that the idea of "handmade" directly connects with many of the aspirations of millennials.
In many sectors there is a return to the origins, to the ways of doing things with respect, fleeing from pure and hard production.
Organic products, handicrafts, handmade products.
Are becoming increasingly fashionable, as a reaction against all those who see in mass production a single goal to make money at any price, regardless of consequences and what is can leave on the road.
In such a technological society, it seems that the human being has a longing for the primary, it means that in the midst of the technological processes of production, the handicraft is valued, what is done by hand, what has been achieved without the intervention of industrial processes, what has been done with what we find in nature without transformation or with a very primary transformation.
Not only is the object valued in its beauty and / or use, it is also valued how it has been obtained and the manufacturing process.
Thus the ethics of how the product has been achieved is important to define a product as "handmade".
As much as a product has been achieved with the hands, if these hands are enslaved it would not be a "handmade" product.
The same happens if the environment is not respected in the achievement of that "handmade" object.
In the soul of the "handmade" is the fact that the product has been obtained with the hands of the craftsman who loves his work, with a desire for perfection in the results and respect for the environment in which he has developed it.
How the product gets, the way to do it, the ethical component of the work, it is important to define a product as "handmade".
A bit of history about the "handmade" movement.
The movement began to gain followers in 2012, but the "handmade" has always existed, only in limited segments and not as global as the current concept whose main characteristic is the added value of what is hand made.
It emerged as an alternative to mass production, massive and depersonalized, of the large multinational chains.
The idea of "handmade" is closely linked to the image of the artisans and their way of life.
They are committed workers with know-how, there are many who have already managed to combine traditional techniques with the most recent innovations.
Internet has opened the doors to young professionals who manufacture their products with their own hands, and this trend is where our Omicron Handmade project is framed.
In clothing and accessories, home clothes, footwear, furniture or even stationery began to take the leading role of the label "handmade".
Far from disappearing, it has stopped being a trend to become a lifestyle.
What are the benefits that a "handmade" product brings to the current consumer?
The editions by definition in the "handmade" are limited.
his component of exclusivity serves so that many of us feel lucky to have a "handmade" product.
It is something exclusive, unlike everything there is, and many adepts to handmade products we love feeling different, unique and exclusive.
On the other hand, it is about high quality articles, designed to last, products that resist the passage of time, and that earn with it.
All contrary to the trend of ephemeral fashion, of buying products to put a couple of days and pull, with all the same designs and of very low quality.
As opposed to industrial production, "handmade" products provide added value: tailor-made, quality and short or exclusive runs.
The products "handmade" have soul, tell a story, what makes them special and away from the industrial product.
The faithful to this trend seek exclusivity, the promotion of craftsmanship and unique looks.
In the "handmade" movement creativity is the protagonist.
More and more we find designers and brands that bet on handmade products, and to dump in them all the creativity that characterizes our time, without abandoning the traditional way of doing things.
Particularly the "handmade" is a movement that we love. What do you think about the "handmade"?